According to Facebook, they are going to focus more local news.
According to Facebook, our local news will not see these changes immediately, but they are coming. Right now, Facebook is running this in the U.S. No surprise, as Facebook headquarters is based in the U.S.
Last year Facebook put their foot down on fake news and clickbait and now they are making it easier for people to see local news and information in a dedicated section. Facebook said, “We’ll continue to work on ways to show more local news that is relevant to where people live.”
Will this new focus help local news that might otherwise struggle to reach their audience? Zuckerberg says, “Research suggests that reading local news is directly correlated with civic engagement. People who know what’s happening around them are more likely to get involved and help make a difference.
The announcement marks the third big change to the News Feed this year. This one coming after Facebook said it was going to show more content from friends and less from publishers and brands.
So how does the local news take advantage of these recent changes? For starters focus on things like local sports, arts, and entertainment, human interest stories, local faces, and successes. Educate and entertain making it fun and informative at the same time. Go live when possible, on-site local news, delivered in the moment, take advantage of video and online interviews. Ask yourself, is this share-worthy and will my followers find value in it? Remember quality over quantity for news. Why is this important? You want to get your followers to share your local story as it may show up higher in the News Feed.
Bottom line, Facebook is a now pay to play. The free ride is over. If you haven’t already, it is now time to have an online advertising budget. Seriously do you think Facebook will turn their back on the ones funding their social network?
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